All Briefs
2018
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Can consumer spending keep pace with a torrid US economy?
August 20 | Brian Schaitkin, Former Senior Economist, The Conference Board | Sumair Sayani, Vice President, The Demand Institute and Nielsen | John Forsyth, Consumer Dynamics Leader, M&C Center, The Conference Board | Comments (0)With all the positive economic indicators, consumer facing businesses are asking some important questions: How is this sunny picture reflected in the actual near-term spending decisions of US consumers? And looking ahead, is consumer spending more likely to be the fuel that keeps a soaring US economy aloft—or the drag that is going to bring it back down?
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Our World, Our Work: Purpose and Impact in a Time of Change
August 15 | Jeff Hoffman, Institute Leader, Corporate Citizenship & Philanthropy, ESG Center, The Conference Board | Comments (0)Populism, nationalism, trade wars, March for Our Lives, and the #MeToo movements, among others, are reshaping how people, governments and nonprofits respond and interact with companies, and with each other. In a recent speech to corporate citizenship professionals in New Orleans, I painted a picture of how our crazy world impacting our roles as corporate philanthropists and responsibility practitioners, as internal and external stakeholders put more pressure on us to show value.
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Driving Change in the #MeToo Era
August 14 | Jane Randel, Co-Founder, Karp Randell LLC | Comments (0)Being undermined by men in the workplace is something that women in all industries deal with on a regular basis. A study recently published in PRWeek demonstrated quite clearly that sexual and gender-based harassment and bias are indeed an issue in PR and marketing. The ideal workplace operates with a culture of respect for all regardless of gender, title, race, sexual orientation, etc., and has a true open-door policy.
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ISS Annual Global Policy Survey Released
August 13 | ESG Center | Comments (0)Announcement and details of the 2018 ISS Annual Global Policy Survey. The survey focuses on topics such as external audit, director accountability, board gender diversity, and the “one-share, one-vote” principle.
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Excellence in New Communications Awards Winner: AMN Healthcare
August 09 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)The 2018 Excellence in New Communications Awards were presented at a dinner and gala in New York City in June. The full case studies are published in the latest SNCR 2020 paper, which you can download for free. Below, we feature the winning case study from AMN Healthcare.
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On Governance: SEC’s Next Proxy Process Roundtable This Fall
August 08 | Nell Minow, Vice Chair, ValueEdge Advisors | Comments (1)The SEC is hosting another roundtable on proxy voting this fall. Potential topics for consideration are the voting process, retail shareholder participation, shareholder proposals, proxy advisory firms, and technology and innovation.
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Social Risk: Corporations’ New Convergence Zone
August 08 | Barie Carmichael, Senior Counselor, APCO Worldwide | Comments (0)Employee petitions, gender discrimination, #MeToo revelations triggering instant market value freefalls—boards of directors and CEOs are searching for how to get ahead of the next viral business disruption, but they are not alone. Their investors are, too. Increasingly, one source of that disruption is their employees.
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Google’s Content Rules
August 07 | Sally Falkow, CEO, Senior Fellow, Marketing & Communications Center, Meritus Media Inc,The Conference Board | Comments (0)Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind”—just pumping out content without any strategy. (Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.)