All Briefs

Digital transformation has created a faster-paced environment for business, compelling companies to improve quality throughout the organization. As a result, marketers and communicators need to consider their role in enhancing quality in the areas they shape. For instance, given the constant distraction of the digitally connected era, marketers and communicators should be advocating for quality in often overlooked areas that affect customer experience, like distribution or follow up.

Following a volatile year in which threats to federal funding for the arts dissipated, businesses have shown a steadfast commitment to contributing financial and in-kind resources to support the sector. This is one of the key findings from the forthcoming Business Contributions to the Arts report, published by The Conference Board and Americans for the Arts. Join us on October 10 to hear more from the report and examples in practice from Charity Boutte, head of multicultural marketing at Aetna.

Cybersecurity governance and the broader issues around digital governance are emergent competencies in the corporate boardroom. Being proactive and building a coordinated enterprise approach to these issues is a good starting point and GR has a key role to play.

Existing company disclosure practices provide the foundation to implement the TCFD’s recommendations Precedent in oil & gas shows reporting at the level of the four principles (governance, strategy, risk, metrics) can be done. Reporting on the 11 specific recommendations will be more challenging, however, none of these are impossible to meet. Climate change is a systemic issue and investors need system-level data. Which means data from all listed companies and eventually the large private ones.

PPG is a global supplier of paints, coatings and specialty materials. Its signature community program, Colorful Communities, is a ten-year commitment to bring the company’s paint and brushes, passion, and colorful commitment to the entire PPG footprint. In this Q&A, Bryan Iams, PPG vice president of corporate communications, marketing, and government and community affairs, discusses the company’s highly focused approach to corporate philanthropy.

70% of corporate change initiatives fail—and the cause is often attributed to poor communication. To save their companies from becoming a statistic, it's up to communicators to advance a holistic strategy for ensuring employee understanding and buy-in. In-depth interviews with 32 internal communications executives reveal a vast and varied arsenal of potential techniques—from information guides and talking points, to employee ambassadors and challenge teams, to staff road trips and videos.

Companies should carefully review the compensation arrangements of all individuals who were at any time serving as executive officers during the year and any proposed changes thereto in light of the new guidance in order to determine when the Section 162(m) deductibility limit may apply.