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09 July 2024 / Article
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Copy LinkThe leading health and wellness needs in the US are socializing with friends and family, and more affordable health care, according to 1,894 respondents in the latest iteration of the Consumer Confidence Survey® from The Conference Board.
These health and wellness needs provide a business opportunity for both the marketing of goods and services related to socializing, and the promotion of more innovative and less costly quality health care options to consumers. Moreover, these unmet needs should encourage employers and employees to prioritize and foster social aspects of work, especially in the era of hybrid work. The desire for affordable health care should also prompt employers to reevaluate their health care benefits, including mental health support.
People’s strong urge to socialize could be a response to the declining social connections observed in this century, which the US surgeon general called a
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