Branding on Site: Customer Relationships in the Digital Marketplace
- Authors:
-
Publication Date:
December 10, 2001
Use of the Web can enhance a company's ability to reach its employees, customers, and other extended partners. This report, based on a survey and interviews with executives in 60 major firms, focuses on customers—examining the challenges of moving brands and the branding process to a new channel. Topics covered: Special features:
- CREATE AN ACCOUNT SIGN IN
-
$295.00 Non-Member price
.png)
.png)
