THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS
SOCIAL DATA FOR CUSTOMER EXPERIENCE & OPPERATIONAL EFFICIENCY | TECHNOLOGY INNOVATION
THE ISSUE BEING ADDRESSED Our challenge is effective social data measurement. Per a 2017 Nasdaq report, 90 percent of chief communications officers cite 12 key performance indicators as essential for growth. Of those, only 2 percent measure them. That’s where we come in. We measure 100 percent of the metrics a company needs and get closer to 100 percent accuracy than any tool or agency out there.
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