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June 29, 2018 | Brief
THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS
SOCIAL DATA FOR CUSTOMER EXPERIENCE & OPPERATIONAL EFFICIENCY | TECHNOLOGY INNOVATION
THE ISSUE BEING ADDRESSED Our challenge is effective social data measurement. Per a 2017 Nasdaq report, 90 percent of chief communications officers cite 12 key performance indicators as essential for growth. Of those, only 2 percent measure them. That’s where we come in. We measure 100 percent of the metrics a company needs and get closer to 100 percent accuracy than any tool or agency out there.
With a diverse client base that includes LinkedIn, eBay, the NFL, tech leaders like Optimizely and investment firms like SamsungNEXT, we have to maintain a pulse on what each company’s customers are saying, thinking and doing. We have to provide them with actionable data that allows them to react in real-time.
This requires analytics and reporting that:
In addition, each of our clients is interested in measuring for different outcomes, which requires using a range of metrics. To maintain
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November 06, 2023 | Quick Take
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