.png)
.png)
Loading...
Members of The Conference Board get exclusive access to the full range of products and services that deliver Trusted Insights for What's Ahead TM including webcasts, publications, data and analysis, plus discounts to conferences and events.
07 February 2024 / Quick Take
Email
Linkedin
Facebook
Twitter
Copy LinkCustomers’ experience with a business is shaped by quality, price, value, service, and convenience. US consumers are currently most satisfied with product/service quality and least with the prices of goods and services—no surprise given persistent, although easing, inflation in recent years.
This is according to the 3,000 US consumers responding to our Consumer Confidence Survey®. They also express discontent with data privacy, customer service quality, and feeling valued as a customer—all features related to customer relationships and trust.
Customers’ experience with a business is shaped by quality, price, value, service, and convenience. US consumers are currently most satisfied with product/service quality and least with the prices of goods and services—no surprise given persistent, although easing, inflation in recent years.
This is according to the 3,000 US consumers responding to our Consumer Confidence Survey®. They also express discontent with data privacy, customer service quality, and feeling valued as a customer—all features related to customer relationships and trust.
Companies need to differentiate their business and then engage customers. Businesses have a lot to gain from strengthening customer relationships and building trust—be it regarding pricing and inflation-driven price increases, data use (especially in this age of AI), or other aspects. Transparency, integrity, personal connections, and showing an understanding of customer needs and preferences can pay off, especially long term, with loyalty and customer lifetime value. These and the satisfaction features in the image below can serve as performance metrics for marketing and communications teams.
Members of The Conference Board get exclusive access to Trusted Insights for What’s AheadTM through publications, Conferences and events, webcasts, podcasts, data & analysis, and Member Communities.
You already have an account with The Conference Board.
Please try to login in with your email or click here if you have forgotten your password.
Director, Marketing & Communications Research
The Conference Board
Short Cuts: Burgeoning expectations of the CCO [Priorities Ranked]
November 02, 2024
