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07 February 2024 / Quick Take
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Copy LinkCompanies need to differentiate their business and then engage customers. Businesses have a lot to gain from strengthening customer relationships and building trust—be it regarding pricing and inflation-driven price increases, data use (especially in this age of AI), or other aspects. Transparency, integrity, personal connections, and showing an understanding of customer needs and preferences can pay off, especially long term, with loyalty and customer lifetime value. These and the satisfaction features in the image below can serve as performance metrics for marketing and communications teams.
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Director, Marketing & Communications Research
The Conference Board
