Reflecting on Cannes Lions 2024: Takeaways for CMOs
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Reflecting on Cannes Lions 2024: Takeaways for CMOs

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Considered the Oscars of the marketing world, the Cannes Lions International Festival of Creativity this year leaned into “business first,” focusing on the most important emerging topics affecting marketing and business effectiveness in general, and showing that marketing and future-proofing business are more inextricably linked than ever. This brief highlights what we learned at the event.

Key Insights

Considered the Oscars of the marketing world, the Cannes Lions International Festival of Creativity this year leaned into “business first,” focusing on the most important emerging topics affecting marketing and business effectiveness in general, and showing that marketing and future-proofing business are more inextricably linked than ever. This brief highlights what we learned at the event.

Key Insights

  • Business growth is the imperative for marketing.
  • Marketing works best when you have the C-Suite on speed dial.
  • The CMO role is expanding, not contracting.
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Author

MaryLee Sachs

MaryLee Sachs MaryLee Sachs

Program Director, Council for CMOs
The Conference Board

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