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07 March 2024 / Quick Take
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Copy LinkThis year, 47% of CMOs plan to increase their investments in sustainability communications, according to our C-Suite Outlook 2024. Women are a natural target for these messages given their greater interest in the issue, as both consumers and employees. Plus, they still make most household buying decisions.
Marketers should also note that more women than men said inflation has lowered their interest in buying sustainable products, suggesting that women’s interest in susta
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Director, Marketing & Communications Research
The Conference Board
Short Cuts: Burgeoning expectations of the CCO [Priorities Ranked]
November 02, 2024
