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07 March 2024 / Quick Take
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Copy LinkWomen voice more interest than men in information about companies’ sustainability initiatives, including their environmental/social and price impact, and are also more concerned about climate change. This is according to the 2,061 respondents to The Conference Board-Harris Poll Sustainability Insights Survey, which captures self-reported attitudes rather than actual behavior.
Women voice more interest than men in information about companies’ sustainability initiatives, including their environmental/social and price impact, and are also more concerned about climate change. This is according to the 2,061 respondents to The Conference Board-Harris Poll Sustainability Insights Survey, which captures self-reported attitudes rather than actual behavior.
This year, 47% of CMOs plan to increase their investments in sustainability communications, according to our C-Suite Outlook 2024. Women are a natural target for these messages given their greater interest in the issue, as both consumers and employees. Plus, they still make most household buying decisions.
Marketers should also note that more women than men said inflation has lowered their interest in buying sustainable products, suggesting that women’s interest in susta
Director, Marketing & Communications Research
The Conference Board
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