The Sustainability Gender Gap
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The Sustainability Gender Gap

/ Quick Take

Women voice more interest than men in information about companies’ sustainability initiatives, including their environmental/social and price impact, and are also more concerned about climate change. This is according to the 2,061 respondents to The Conference Board-Harris Poll Sustainability Insights Survey, which captures self-reported attitudes rather than actual behavior.

Women voice more interest than men in information about companies’ sustainability initiatives, including their environmental/social and price impact, and are also more concerned about climate change. This is according to the 2,061 respondents to The Conference Board-Harris Poll Sustainability Insights Survey, which captures self-reported attitudes rather than actual behavior.

Trusted Insights for What’s Ahead™

This year, 47% of CMOs plan to increase their investments in sustainability communications, according to our C-Suite Outlook 2024. Women are a natural target for these messages given their greater interest in the issue, as both consumers and employees. Plus, they still make most household buying decisions.

Women report more interest in sustainability than men

Marketers should also note that more women than men said inflation has lowered their interest in buying sustainable products, suggesting that women’s interest in sustainability is mor

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Author

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

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