Sustainable Consumption in Asia-Why Is it Important, and Do Consumers Care?

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Consumer Attitudes About Sustainability

EXPERT BRIEFING

Sustainable Consumption in Asia-Why Is it Important, and Do Consumers Care?

Will COVID-19 be a setback for sustainable consumption, or will it instead accelerate changes in consumer preferences in favor of sustainability-related attributes?

What are Asian consumers’ perceptions, attitudes, preferences, and buying behaviors related to sustainability?
How is shifting consumer behavior impacting brands in the short- and long-term?
How may COVID-19 impact consumers’ attitudes about sustainability topics?
What can brands do to support future growth of sustainable consumption?

Sustainable Consumption in Asia-Why Is it Important, and Do Consumers Care?

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Quick Take

US Consumers May Embrace Corporate Messages About Saving Food, Water, and Air

When it comes to corporate environmental activities, US consumers care particularly about reducing food waste, water contamination, and air pollution.

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