The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
Share
  • LINKEDIN
  • EMAIL
  • TWITTER
  • FACEBOOK
Share
Marketing & Communications Blog

2020

  • Turbulent Times: Communications and Sustainability During the COVID-19 Pandemic

    Today, we find ourselves in one of the most disruptive periods in modern history. Public discussion about ESG has taken the backseat to surviving and getting through the COVID-19 pandemic. This podcast explores how corporate communications can support your company’s ESG initiatives, and how to use ESG to guide your company through the COVID-19 crisis response.

  • COVID-19: Should Companies Mix Marketing with Public Health and Safety Messages?

    Should the Chief Marketing Officer issue public messages about what the organization is doing in terms of public health and safety? Craig Carroll, Communications Institute Leader at The Conference Board, chats with a team of experts, with a view from three perspectives: marketing, communications, and corporate social responsibility.

  • On Sound Branding

    Join JP Kuehlwein, The Conference Board’s Marketing Institute Leader as he discusses the role of sound in brand building with Michael Boumendil, a pioneer in audio branding and the Founder and President and Chief Creative Officer of SixiemeSon, the world’s leading audio branding agency since 1995.

  • Byron Sharp on his new book, How Brands Grow

    What are the most important “marketing laws” that brand owners need to know about and apply? Join our Marketing Institute Leader, JP Kuehlwein, as he sits down with branding expert, Dr. Byron Sharp, to discuss his new book, How Brands Grow: What Marketers Don’t Know, which offers his unique perspective on this question and many more.

  • COVID-19: The Crisis Communications Response

    As the COVID-19 outbreak continues, communications leaders face the growing challenge of supporting the safety of staff, the reputation of the company, and the viability of operations. At the same time, the risks of missteps are significantly compounded by social media activism, misinformation and the critical gaze of international observers.

  • Don’t Think Out of The Box!

    So often we here that we need to think out of the box. However, a great start for change and transformation is to think INSIDE the box. In this short and engaging podcast you will see several actionable boxes for your leadership journey.

  • A Conversation with Ivan Pollard, Chief Marketing Officer of General Mills

    Does branding still matter? Is retail dead? When does a company need a CMO? Who is bringing back the magic of creativity? If you want to better understand people, brands and the future of marketing, listen to our conversation with Ivan Pollard, CMO of General Mills. Ivan believes that the future is rather bright for large, traditional scale players—and that creativity, equity, and relationship building are essential ingredients for long-term brand success.

  • Coronavirus Outbreak: Global Economic Implications

    The threat of trade wars has receded, but the coronavirus outbreak has added a new level of uncertainty to the global economic outlook. Will its effects be temporary, short term or beyond? Will its impact on China, the world’s second largest economy, reverberate across the globe? Find out in this podcast with subject matter experts from The Conference Board.

  • Viral Contagion? Implications of China’s Coronavirus Outbreak for Global Business

    The World Health Organization has declared the novel coronavirus outbreak an international public health emergency, acknowledging that the virus now represents a risk beyond China. How can organizations prepare for and manage the potential impact of this fast-moving, deadly outbreak? What are the short and long-term economic implications? How can companies respond to a major health outbreak from various functional perspectives?

  • Joseph Jaffe on his new book, Built to Suck

    Joseph Jaffe is a thought-leader, speaker, author and ‘Admiral’ (= founder) of the “HMS Beagle” a consultancy that helps large corporations fight inertia and decay. Joseph argues in “Built To Suck” that the Big Corp Era is rapidly coming to an end driven by Size and Scale no longer being growth enablers but rather inhibitors.