Why join the Corporate Brand Strategy & Management Council?
Debra Kassarjian, Program Director, explains all in this video.
A brand is more than a name; it’s often a company’s single greatest asset. As executives charged with brand stewardship, we discuss externals that affect our brands – political and media trends, efficiency frameworks like Six Sigma, and market shakeups – while sharing the latest wisdom on brand management.
For more information, click here.
Speakers
|
|
Debra Kassarjian was a member of The Conference Board Marketing Research Council for a decade and was chair for many of those years. Debra's other work is as an independent contractor providing services for clients who temporarily need a consumer insights director, project manager, or an ...Full Bio |
