Cities are at the center of American economic, political, cultural, and community life, accounting for 82% of the US population and 88% of its jobs. At the same time, cities are a locus of long-standing social problems, such as homelessness, poverty, inequality, race-related issues, unaffordable housing, and crime.

While corporate citizenship leaders have been addressing social problems for decades, companies sometimes take an approach that is driven more by internal priorities and programmatic goals than by an in-depth understanding of community needs. At the same time, nonprofit grantees are sometimes reluctant to fully disclose their needs and those of their communities because of concerns that their candor may deter companies from providing funding.

The upcoming webcast suggests a new approach for corporate citizenship to take in strengthening communities, based on an upcoming report drawing on in-depth discussions with companies and stakeholders in Newark, Los Angeles, Detroit, and Baltimore.

By attending this program, viewers will be able to:

• Discover how to discern what communities truly need, to build trust with community organizations, and to reach a common understanding of both the problem and the goals. 

• Learn about the keys to effective multi-stakeholder collaborations among corporations, government, educational institutions, and non-profits. 

• Find new ways to leverage your company’s broader capabilities to address social issues in ways that also serve your company’s business interests 

• Understand how the insights gained from one city can be applied to other communities 

Who Should Attend: Senior-level corporate citizenship, corporate social responsibility, and philanthropy leaders; senior diversity, equity, and inclusion leaders; and corporate communication and governance executives.