CMOlogy - What it takes to be(-come) a CMO

CMOlogy - What it takes to be a CMO: Episode 1

In this episode, we invited Michelle Park and Kip Knight to join us. Michelle is the former CMO of start-up companies like luxury Beauty Group Fekkai - Bastide and Territory Foods. She now serves as Leadership Advisor and Executive Search Consultant at Egon Zehnder and holds several advisory board positions in the Food start-up world.   Kip Knight held CMO positions at Taco Bell, eBay and H&R Block. He then founded ‘CMO Coaches’ and is member of half a dozen boards in the tech and venture capital area.

By attending this webcast, you will be able to answer the following questions:

  • How marketing leader core skills have changed or remained the same
  • How to build up a marketing function that performs at the cutting edge
  • How things are different or not across different industries and B2B vs B2C
  • How to balance personal performance and development and organization building
 Watch Full Recording
CMOlogy - What it takes to be(-come) a CMO
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MARKETING & COMMUNICATIONS SPECIAL

CMOlogy - What it takes to be(-come) a CMO

SEPTEMBER 28, 2023

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CMOlogy - What it takes to be a CMO: Episode 1

In this episode, we invited Michelle Park and Kip Knight to join us. Michelle is the former CMO of start-up companies like luxury Beauty Group Fekkai - Bastide and Territory Foods. She now serves as Leadership Advisor and Executive Search Consultant at Egon Zehnder and holds several advisory board positions in the Food start-up world.   Kip Knight held CMO positions at Taco Bell, eBay and H&R Block. He then founded ‘CMO Coaches’ and is member of half a dozen boards in the tech and venture capital area.

By attending this webcast, you will be able to answer the following questions:

  • How marketing leader core skills have changed or remained the same
  • How to build up a marketing function that performs at the cutting edge
  • How things are different or not across different industries and B2B vs B2C
  • How to balance personal performance and development and organization building

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This On-Demand Webcast is Complimentary.

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