CMOlogy - What it takes to be a CMO: Episode 1

In this episode, we invited Michelle Park and Kip Knight to join us. Michelle is the former CMO of start-up companies like luxury Beauty Group Fekkai - Bastide and Territory Foods. She now serves as Leadership Advisor and Executive Search Consultant at Egon Zehnder and holds several advisory board positions in the Food start-up world.   Kip Knight held CMO positions at Taco Bell, eBay and H&R Block. He then founded ‘CMO Coaches’ and is member of half a dozen boards in the tech and venture capital area.

By attending this webcast, you will be able to answer the following questions:

• How marketing leader core skills have changed or remained the same
• How to build up a marketing function that performs at the cutting edge
• How things are different or not across different industries and B2B vs B2C
• How to balance personal performance and development and organization building