CMOlogy - What it takes to be a CMO: Episode 3 – Marketing Tech and the Marketing of Tech

In this episode, we invited two experts when it comes to leading technology-focused Marketing organizations: Karin Schifter-Maor and Adam Gam to join us. Karen is the former CMO, now CEO of telecare solutions brand Essence SmartCare, and former CMO of Sodastream. Which means she has experience in marketing high- and low-tech devices B2B and B2C … and how to evolve from being a CMO to a CEO. Adam is CMO at Perfect Corp, an AI and AR-powered beauty retail and marketing technology provider. He previously was AVP Marketing at L'Oréal. In other words, Adam knows about what makes Marketing Tech useful to practitioners and how to lead an organization in marketing those tools.

In this webcast, we will seek to understand what it takes to be a successful marketing leader – with a focus on the use of and marketing of technology. Among other questions, we will discuss:

• How to leverage Marketing Tech effectively
• What it takes to be a successful Marketing Leader in Tech
• How to build a marketing function that performs at the cutting edge
• What marketing success drivers apply to products and services, B2B and B2C, alike … or not

Live webcasts include the opportunity for Q&A with presenters, and access to slides and related materials. Can’t make the date? Register to receive the recording.