Senior Fellow JP Kuehlwein will be joined by April Dunford, Globally Recognized Positioning Consultant and Faisal Siddiqui, Founder, Strategist at Creative Business Company and Ulli Appelbaum, Marketing and Brand Strategy Consultant to talk about how companies can position their products and themselves in an increasingly competitive environment. During this webcast, we will discuss positioning and what this means to different stakeholders, as well as how Chief Marketing Officers and their teams can develop positions that differentiate them in the marketplace.

You will learn:

• The relevance, nature and value of positioning
• The development of a position that creates competitive advantage and value
• The evaluation, execution and tracking and who should do it
• The similarities and differences in positioning B2B vs B2C or CPG vs Technology