Consumer Attitudes about Corporate Sustainability in Times of ESG Backlash
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ESF Experts Live

Consumer Attitudes about Corporate Sustainability in Times of ESG Backlash

November 07, 2023 11:00 AM ET - 12:00 PM ET | Virtual Meeting

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Learn about what corporate sustainability initiatives attract people to a brand and what it means for organizational communications.

We will discuss:

  • What kinds of sustainability-oriented corporate initiatives, both social and environmental ones, make a brand appeal more or less to US Consumers?
  • What actions are consumers willing to take if it helped the environment?
  • How has extreme weather changed consumer behavior?
  • What types of terminology do people appreciate when it comes to communicating corporate sustainability initiatives?

This event is open to members of the Economy, Strategy & Finance and Marketing & Communications Centers.

Speakers

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

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