Loading...
Email
Linkedin
Facebook
Twitter
Copy Link
TranscriptListen/subscribe on
Chief marketing officers (CMOs) are the growth engine for businesses, yet 50% of CEOs and CMOs don’t agree on success metrics. How can CMOs align with CEOs on expectations, speak the same language as CFOs, and drive revenue growth?
Join Steve Odland and guest Denise Dahlhoff, PhD, Director of Marketing & Communications Research at The Conference Board, to discover where CEOs and CMOs differ on expectations, what metrics matter most, and how CMOs can communicate marketing's value to key stakeholders.
(00:57) Understanding the Roles of CEO and CMO
(03:55) The Critical CEO-CMO Relationship
(05:15) Challenges in CEO and CMO Tenure
(08:02) Expectations and Gaps Between CEOs and CMOs
(12:23) Aligning Marketing with Financial Goals
(16:40) Risk Management in Marketing Strategies
(18:36) The Multi-constituency Approach in Corporations
(21:12) Fostering Collaboration Across the C Suite
For more from The Conference Board:
C-Suite Perspectives is a series hosted by our President & CEO, Steve Odland. This weekly conversation takes an objective, data-driven look at a range of business topics aimed at executives. Listeners will come away with what The Conference Board does best: Trusted Insights for What’s Ahead®.
C-Suite Perspectives provides unique insights for C-Suite executives on timely topics that matter most to businesses as selected by The Conference Board. If you would like to suggest a guest for the podcast series, please email csuite.perspectives@conference-board.org. Note: As a non-profit organization under 501(c)(3) of the IRS Code, The Conference Board cannot promote or offer marketing opportunities to for-profit entities.
C-Suite Perspectives / 28 Mar 2025
Explore the future of EV growth in the US, whether EVs are price competitive with fossil fuel vehicles, and what’s happening in countries such as Norway, China,
C-Suite Perspectives / 27 Mar 2025
Find out how DOGE is shrinking the federal workforce, what change management looks like, and why emotional intelligence is a crucial skill for leaders right now
C-Suite Perspectives / 26 Mar 2025
Find out why proxy filings have risen and what’s trending in proposals related to DEI and ESG.
C-Suite Perspectives / 25 Mar 2025
Unpack what’s behind declining consumer sentiment and how it could shape consumer spending and US economic growth this year.
C-Suite Perspectives / 24 Mar 2025
Learn why trade wars create uncertainty for businesses and why the administration's April 2 announcement on reciprocal tariffs will be pivotal.
C-Suite Perspectives / 20 Mar 2025
Find out the "official" definition of a recession, why inflation and growth patterns could diverge, and why uncertainty remains a key risk.
