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Chief marketing officers (CMOs) are the growth engine for businesses, yet 50% of CEOs and CMOs don’t agree on success metrics. How can CMOs align with CEOs on expectations, speak the same language as CFOs, and drive revenue growth?
Join Steve Odland and guest Denise Dahlhoff, PhD, Director of Marketing & Communications Research at The Conference Board, to discover where CEOs and CMOs differ on expectations, what metrics matter most, and how CMOs can communicate marketing's value to key stakeholders.
(00:57) Understanding the Roles of CEO and CMO
(03:55) The Critical CEO-CMO Relationship
(05:15) Challenges in CEO and CMO Tenure
(08:02) Expectations and Gaps Between CEOs and CMOs
(12:23) Aligning Marketing with Financial Goals
(16:40) Risk Management in Marketing Strategies
(18:36) The Multi-constituency Approach in Corporations
(21:12) Fostering Collaboration Across the C Suite
For more from The Conference Board:
C-Suite Perspectives is a series hosted by our President & CEO, Steve Odland. This weekly conversation takes an objective, data-driven look at a range of business topics aimed at executives. Listeners will come away with what The Conference Board does best: Trusted Insights for What’s Ahead®.
C-Suite Perspectives provides unique insights for C-Suite executives on timely topics that matter most to businesses as selected by The Conference Board. If you would like to suggest a guest for the podcast series, please email csuite.perspectives@conference-board.org. Note: As a non-profit organization under 501(c)(3) of the IRS Code, The Conference Board cannot promote or offer marketing opportunities to for-profit entities.
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