Today’s CCO: Communicating with Words and Pictures, Leading with Insights
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CEO Expectations of the CCO

Today’s CCO: Communicating with Words and Pictures, Leading with Insights

/ Report

Data-based insights on their team’s impact, constituencies, and the constantly changing business landscape are a particular asset for the chief communications officer (CCO) in their role as advisor to the CEO for strategic decisions and for telling the company’s story.

This article highlights the importance of insight for the CCO’s strategic role and where measurement in communications stands based on insights from interviews with CCOs, CEOs, and executive recruiters, a roundtable and survey with CCOs, and third-party sources.

This article is part of a series of insight articles on the CCO role.

Data-based insights on their team’s impact, constituencies, and the constantly changing business landscape are a particular asset for the chief communications officer (CCO) in their role as advisor to the CEO for strategic decisions and for telling the company’s story.

This article highlights the importance of insight for the CCO’s strategic role and where measurement in communications stands based on insights from interviews with CCOs, CEOs, and executive recruiters, a roundtable and survey with CCOs, and third-party sources.

This article is part of a series of insight articles on the CCO role.
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Author

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

Read Bio

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