Welcome to the Soft Landing: Implications for the Economy & Business

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Welcome to the Soft Landing: Implications for the Economy & Business

12 August 2024 / Report

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Equity markets plunged and financial market volatility spiked at the start of August.

A host of factors—including a worsening tech stock correction, surprise BoJ actions, Fed-speak, US recession fears, rising geopolitical risks, and thin summer trading—collided to create several days of financial market turmoil.

Was this a negative overreaction to a confluence of loosely related events or a flashpoint for worse things to come? We think this may be what a soft landing looks like.

Follow our ongoing coverage: track timelines, understand key drivers, review new forecasts, and discover risks and probable outcomes ahead.

Updated August 12, 2024

Blip or Signal?

Trusted Insights for What’s Ahead™

The burst of equity market volatility that led to a financial market meltdown in early August was caused by a variety of largely unrelated factors converging at a time of great uncertainty for investors.
A decline in potentially overvalued tech stocks appears to have been accelerated by a cacophony of troubling news about regional conflicts and political unrest across the globe, unexpected soundings and actions by central banks, and mixed readings on US economic data.
Incoming US data likely will reveal slower economic activity over the balance of this year consistent with a meaningful period of ultrarestrictive Fed monetary policy in reaction to several years of elevated inflation.
However, fears of an impending US recession are likely overdone given limited information to date suggesting the economy is hea

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