The November elections have added new complexities to the work of communications and marketing teams.

In this 60-minute webcast, we’ll discuss fresh findings from a survey of communications & marketing professionals about election-related topics that The Conference Board conducted in collaboration with Ragan Communications (see the report here).

Topics of the discussion will include:

• What kinds of election-related initiatives are companies launching internally in the run-up to the elections to prepare employees for the elections?
• How are companies modifying their external messaging?
• How do communicators manage election-related risks, including campaign-focused misinformation about the company, attacks from political candidates, and employees’ political activism?
• How might the election season impact the business and bottom lines?

This webcast discussion will feature Jano Cabrera, Chief Communications Officer at General Mills, who also has experience working as head of communications for various Presidential campaigns as well as in the White House and on Capitol Hill, and Judy Rader, Senior Vice President, Corporate Affairs and Chief Communications Officer at Constellation, a Fortune 200 B2B and B2C energy company and the nation’s largest producer of clean, carbon-free energy.

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