Rapid Pulse Survey: The Challenges Facing Marketing and Communications
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Corporate Communications Practices

Rapid Pulse Survey: The Challenges Facing Marketing and Communications

/ Report

With the rapid change in both the internal and external landscape, the stories that used to drive businesses forward and the means by which they are distributed must be constantly refined. This increasingly frequent refocusing that the marketing and communications teams undertake to capitalize on challenges and opportunities raises issues of organization, measurement, stakeholder management, innovation, resourcing, and benchmarking to make sure they have an informed perspective about their actions in the marketplace. The Conference Board conducted a rapid pulse survey of leaders in these disciplines in mid-June 2022. This report highlights the diversity of issues faced and the subtle differences arising for communications leaders, marketing leaders, and B2B and B2C companies.

With the rapid change in both the internal and external landscape, the stories that used to drive businesses forward and the means by which they are distributed must be constantly refined. This increasingly frequent refocusing that the marketing and communications teams undertake to capitalize on challenges and opportunities raises issues of organization, measurement, stakeholder management, innovation, resourcing, and benchmarking to make sure they have an informed perspective about their actions in the marketplace. The Conference Board conducted a rapid pulse survey of leaders in these disciplines in mid-June 2022. This report highlights the diversity of issues faced and the subtle differences arising for communications leaders, marketing leaders, and B2B and B2C companies.
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Author

Ivan Pollard

Ivan Pollard Ivan Pollard

Center Leader, Marketing & Communications
The Conference Board

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