Capturing Eyes, Ears, and Hearts with Ads That Speak to Customers’ Top Needs
Our Privacy Policy has been updated! The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you acknowledge our privacy policy and consent to the use of cookies. 

Capturing Eyes, Ears, and Hearts with Ads That Speak to Customers’ Top Needs

/ Quick Take

Our research shows that the price of products and services is US consumers’ number one customer experience pain point

Our research shows that the price of products and services is US consumers’ number one customer experience pain point

Additionally, when it comes to customer service, the biggest inconvenience for consumers is interacting with automated systems instead of human service associates, although AI could potentially enhance this experience.

Trusted Insights for What’s Ahead™

Creating advertising that puts customer needs front and center, and clearly articulating how your company addresses an important customer pain point can make customers feel understood and boost attention, interest, and purchases.

As 41% of CEOs and 37% of CMOs are planning to increase their advertising spending this year—up 14 and 13 percentage points, respectively, year over year—customer needs-focused messaging can help break through the clutter and bui

This publication is available to you, but you need to sign in to myTCBTM or create an account to access it.To learn more about becoming a Member click here. To check if your company is a Member, click here
 

Keep my computer signed in

 

By Clicking 'Create Account',
You Agree To Our Terms Of Use

Members of The Conference Board get exclusive access to Trusted Insights for What’s AheadTM through publications, Conferences and events, webcasts, podcasts, data & analysis, and Member Communities.

Author

Other Related Resources

hubCircleImage