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21 May 2024 / Quick Take
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Copy LinkOur research shows that the price of products and services is US consumers’ number one customer experience pain point.
Our research shows that the price of products and services is US consumers’ number one customer experience pain point.
Additionally, when it comes to customer service, the biggest inconvenience for consumers is interacting with automated systems instead of human service associates, although AI could potentially enhance this experience.
Creating advertising that puts customer needs front and center, and clearly articulating how your company addresses an important customer pain point can make customers feel understood and boost attention, interest, and purchases.
As 41% of CEOs and 37% of CMOs are planning to increase their advertising spending this year—up 14 and 13 percentage points, respectively, year over year—customer needs-focused messaging can help break through the clutter and bui
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Director, Marketing & Communications Research
The Conference Board
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