Telling Your Sustainability Story 2.0
Session Two: Deepening Customer & Employee Engagement
In our first session of this two-part Roundtable Series, we explored key aspects of effective sustainability communication—language, tone, key channels, common formats (reports, social media, interactive elements), evolving terminology, and the role of stakeholders in shaping messaging.
Session Two will focus on storytelling as a strategic tool to enhance customer and employee engagement, align sustainability efforts with business goals, and build credibility.
About this Roundtable Series
In 2021, The Conference Board hosted discussions on authentic and effective corporate sustainability communication. Insights from 300 executives across 150 companies highlighted key priorities:
With evolving ESG scrutiny, regulations, and stakeholder expectations, The Conference Board is revisiting this topic in a two-part Roundtable Series to explore sustainability messaging challenges and engagement strategies.
To Attend
Both sessions will be virtual and in person at The Conference Board, 845 Third Avenue, New York, NY 10022.
These discussions, held under Chatham House Rule, offer a confidential space for business leaders to navigate ESG complexities. Participation is exclusive to US & EU ESG Center Members and Marketing & Communications Center Members at no cost.
Members of The Conference Board get exclusive access to Trusted Insights for What's Ahead® through publications, Conferences and events, webcasts, podcasts, data & analysis, and Member Communities.
Roundtables are discussions held under the Chatham House Rule for M&C Center Members and invited guests that focus on a key topic of interest with a single session (1-2 hours).