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December 14, 2023 11:00 AM ET - 12:30 PM ET
The impact of marketing and communications teams on the business has been on the rise overall. As we look ahead, this could be slowed down by concerns around the tools and budget at their disposal, especially as they drive investment during a period of competition in AI adoption. These factors are highlighted in the latest wave of the CMO+CCO Meter in October.
Join our roundtable to share insights, hear from peers about the past year, and strategize for the year ahead considering the dipping Consumer Confidence Index, unstable global political climate, and the approaching election season.
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Roundtables are discussions held under the Chatham House Rule for M&C Center Members and invited guests that focus on a key topic of interest with a single session (1-2 hours).
Short Cuts: Burgeoning expectations of the CCO [Priorities Ranked]
November 02, 2024
Members can access materials for this event, but must be signed in. Please sign in to your myTCB® account to access.
Members can access materials for this event, but must be signed in. Please sign in to your myTCB® account to access.