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February 23, 2024 11:00 AM ET - 12:00 PM ET | Virtual Meeting
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Copy LinkAs economic shifts, technological advancements, and changing consumer behaviors redefine the marketing landscape, CMOs face new challenges in resource allocation. Therefore, understanding the distinct viewpoint of their CEO is crucial for CMOs to build strategies that will find CEO support.
Some key topics we will explore at this roundtable, held exclusively for members of the Marketing & Communications Center, include:
Come and join our roundtable to share ideas, insights, experiences, and actions with your peers in other companies. Your unique perspective contributes to our collective understanding of strategies shaping the future of marketing investment.
This meeting will be held under the Chatham House Rule which means that participants are free to use the information, but the identities of any of the participants/companies cannot be revealed or attributed to any information.
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Roundtables are discussions held under the Chatham House Rule for M&C Center Members and invited guests that focus on a key topic of interest with a single session (1-2 hours).
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Members can access materials for this event, but must be signed in. Please sign in to your myTCB® account to access.
Members can access materials for this event, but must be signed in. Please sign in to your myTCB® account to access.
