Marketing Investment: How CMO and CEO Perspectives Differ
The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

Marketing & Communications Roundtables

Marketing Investment: How CMO and CEO Perspectives Differ

February 23, 2024 11:00 AM ET - 12:00 PM ET | Virtual Meeting

Already a Member? Go to myTCBTM  

As economic shifts, technological advancements, and changing consumer behaviors redefine the marketing landscape, CMOs face new challenges in resource allocation. Therefore, understanding the distinct viewpoint of their CEO is crucial for CMOs to build strategies that will find CEO support.

Some key topics we will explore at this roundtable, held exclusively for members of the Marketing & Communications Center, include:

  • Compared to the prior year, there is an increase in CEOs and CMOs who say they will increase spending on advertising. What is driving this? What are some trends, opportunities, and challenges around advertising channels?
  • Far more CEOs want to increase investment in customer experience and loyalty marketing compared to CMOs. What do you think is driving this gap?
  • 46% of CEOs and 37% of CMOs want to increase their investment in artificial intelligence (AI). What is causing this gap? What does the CEO expect investing in AI to do for the business as a whole and marketing in particular?

Come and join our roundtable to share ideas, insights, experiences, and actions with your peers in other companies. Your unique perspective contributes to our collective understanding of strategies shaping the future of marketing investment.

This meeting will be held under the Chatham House Rule which means that participants are free to use the information, but the identities of any of the participants/companies cannot be revealed or attributed to any information. 

Forgot Password?

 

Keep my computer signed in

 

By Clicking 'Create Account',
You Agree To Our Terms Of Use

Create Account  

Members of The Conference Board get exclusive access to Trusted Insights for What's AheadTM through publications, Conferences and events, webcasts, podcasts, data & analysis, and Member Communities.

Past Series Events

About the Series

Roundtables are discussions held under the Chatham House Rule for M&C Center Members and invited guests that focus on a key topic of interest with a single session (1-2 hours).

Other Related Resources

✕
hubCircleImage