The ROI of Employer Branding: Approaches for Demonstrating Impact
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The ROI of Employer Branding: Approaches for Demonstrating Impact

18 October 2023 / Report

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This report, the second in our two-part series, delves into practical approaches for showcasing the tangible impacts of EB programs. The first report, The ROI of Employer Branding: The Case for Measurement, looks at the complex measurement challenges of the EB ROI.

This report, the second in our two-part series, delves into practical approaches for showcasing the tangible impacts of EB programs. The first report, The ROI of Employer Branding: The Case for Measurement, looks at the complex measurement challenges of the EB ROI.

Authors

Erka Amursi

Erka Amursi Erka Amursi

Principal Researcher, Human Capital
The Conference Board

Read Bio

Jeremy Eskenazi

Jeremy Eskenazi Jeremy Eskenazi

Program Director, Talent Acquisition Business Coun…
The Conference Board

Read Bio

Barbara J. Lombardo, PhD

Barbara J. Lombardo, PhD Barbara J. Lombardo, PhD

Distinguished Principal Research Fellow, Human Cap…
The Conference Board

Read Bio

Robin Erickson, PhD

Robin Erickson, PhD Robin Erickson, PhD

Head of Human Capital Research
The Conference Board

Read Bio

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