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18 October 2023 / Report
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Copy LinkTo attract, engage, and retain top talent, many organizations engage in employer branding (EB)—a process to define and communicate why they are a desirable place to work. As organizations focus on growth, employer branding becomes critical. Yet, most organizations struggle to measure and demonstrate the return on investment (ROI) of these efforts.
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Distinguished Principal Research Fellow, Human Cap…
The Conference Board
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