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02 April, 2020 | (01 hr)

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Innovator, number one advertising “power player,” and 2017 AMA Hall of Fame inductee

There are many adjectives to describe Jim Stengel, but he is perhaps best remembered as the former Global Marketing Officer at Procter & Gamble, inspiring and reinvigorating the organization’s marketing function and most iconic brands. 

Jim transformed this multibillion-dollar organization into one of the most admired brand-building businesses in the world, and, since then, Jim has been pursuing a new mission – to help other businesses grow by building purpose-inspired leadership capabilities and igniting their internal entrepreneurship powers throughout their organizations.

Join The Conference Board Marketing Institute Leader, JP Kuehlwein, as he sits down with Jim to discuss:

  • About what, how and where brands should talk in this time of crisis, or when silence and actions might be more effective
  • How to translate purpose into powerful brands and profits
  • How even the biggest companies can act like (and learn from) smaller, more agile start ups
  • Anything the audience may wish to ask Jim about brands and marketing

Have a question for Jim? Please feel free to send in your questions prior to this program by emailing us at webcastquestions@tcb.org. Include Jim Stengel’s name in the subject line, and we’ll do our best to answer your questions on air.

Who Should Attend: Communications and marketing professionals, including brand builders, product developers, social media managers, and marketing, digital and e-commerce leaders

Speakers

Jim Stengel

Jim Stengel
President & CEO
Jim Stengel Company
Former Global Marketing Officer
Procter & Gamble

Jim Stengel is the former Global Marketing Officer of $76B Procter & Gamble, where he oversaw an $8B advertising budget and had organizational responsibility for nearly 7,000 people. Highly regarded, his leadership was recognized in 2008 when P&G was honored as the 2008 Cannes Inter...Full Bio

JP Kuehlwein

JP Kuehlwein (Moderator)
Marketing Institute Leader
The Conference Board

JP Kuehlwein is the Marketing Insititute Leader at The Conference Board. In addition, he is co-founder of ‘Ueber-Brands’ a firm that helps owners elevate their brands to make them peerless, priceless and profitable. He previously was Executive Vice President at Frédéric ...Full Bio


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