Marketing & Communications Watch: Speaking Out or Remaining Silent on Social Issues, What Companies Need to Know

About This Webcast

In the summer of 2020, in light of the deaths of George Floyd, Breonna Taylor and others, many companies felt compelled to start speaking out on social issues. This webinar examines how companies spoke out or took a stance and what they hoped to achieve by taking a stance. In 2021 what are the internal and external stakeholders expectations on companies and what are the risks of speaking out or staying silent on these issues.

By Joining this Webcast, Attendees Will Be Able to Answer the Following Questions:

  • When and why should companies speak out about social issues?
  • How is racial equality different from diversity and inclusion?
  • What are the top five ways companies spoke out in 2020? 

Who Should Attend?

Internal and external communications executives, Human Capital executives, DEI executives and Corporate Social Responsibility teams 

 Watch Full Recording
Chiqui Cartagena Craig E. Carroll, PhD Karen Kirkwood Rebecca L. Ray, PhD
Marketing & Communications Watch: Speaking Out or Remaining Silent on Social Issues, What Companies Need to Know
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MARKETING & COMMUNICATIONS WATCH

Marketing & Communications Watch: Speaking Out or Remaining Silent on Social Issues, What Companies Need to Know

FEBRUARY 25, 2021

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About This Webcast

In the summer of 2020, in light of the deaths of George Floyd, Breonna Taylor and others, many companies felt compelled to start speaking out on social issues. This webinar examines how companies spoke out or took a stance and what they hoped to achieve by taking a stance. In 2021 what are the internal and external stakeholders expectations on companies and what are the risks of speaking out or staying silent on these issues.

By Joining this Webcast, Attendees Will Be Able to Answer the Following Questions:

  • When and why should companies speak out about social issues?
  • How is racial equality different from diversity and inclusion?
  • What are the top five ways companies spoke out in 2020? 

Who Should Attend?

Internal and external communications executives, Human Capital executives, DEI executives and Corporate Social Responsibility teams 

Speakers

Chiqui Cartagena (Moderator)

Former Chief Marketing Officer & Center Leader, Ma…
The Conference Board

Read Bio

Craig E. Carroll, PhD

Executive Director
Observatory on Corporate Reput…

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Karen Kirkwood

VP, Corporate Communications (retiring)
Thermo Fisher Scientific

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Rebecca L. Ray, PhD

Former Executive Vice President, Human Capital
The Conference Board

Read Bio

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Marketing & Communications Watch

Marketing & Communications Watch is a webcast connecting you to thought leaders who will help you and your company cut through the noise and make your voice heard. Add to that our statistically-based research and your business will have a playbook to guide you into the future.

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