04 August, 2020 | (01 hr)
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Numbers from the nation’s decennial census play a crucial part in understanding how our nation’s demographics are changing. For businesses, the baseline provided by the 2020 census will be key for marketing and planning decisions in the coming decade.
But counting everyone is a complex operation, and the coronavirus pandemic has only added to this challenge. Delays due to this pandemic have impacted Bureau operations, pushing back deadlines and possibly delaying the release of key data.
By attending this webcast, viewers will be able to answer these critical questions:
- How has COVID-19 delayed critical survey information that informs all marketing plans in 2021?
- How will those delays affect the tools marketers depend on so much for planning?
- What communities are potentially going to be undercounted and how should marketers try to get a more complete picture of consumers in 2021 and beyond?
Who Should Attend: CMO, Marketing director, Managers, Brand directors, Brand strategy, Advertising agencies, and Media agencies
D’Vera Cohn is a senior writer and editor at Pew Research Center. She studies and writes about demographics in the United States, especially the census. D’Vera was a Washington Post reporter for 21 years, mainly writing about demographics, and was the newspaper’s lead repor...Full Bio
Mark Hugo Lopez
Mark Hugo Lopez is director of global migration and demography research at Pew Research Center. He leads planning of the Center’s research agenda on international demographic trends, international migration, U.S. immigration trends and the U.S. Latino community. He is an expert on immigrati...Full Bio
Jake Beniflah, Ph.D.
Dr. Jake Beniflah is a Senior Fellow at the Conference Board Marketing and Communications Center, where he is developing new leading economic indicators for a multicultural America.
Dr. Beniflah is currently the Executive Director of the Center for Multicultural Science, a leading U.S. no...Full Bio
Chiqui Cartagena is Chief Marketing Officer and Center Leader, Marketing & Communications of The Conference Board.
Before joining The Conference Board, Chiqui worked as the Senior Vice President of Political & Advocacy Group at Univision Communications Inc. (UCI), where ...Full Bio